Rabobank Analysts Say Arctic Apple Will Test Consumer Tolerance of Genetic Modification

St. Louis, Mo. (February 13, 2017) – The Rabobank RaboResearch Food and Agribusiness fruit sector analysts have been closely monitoring the development of the Artic® Apple, an apple that has been genetically modified (GM) to prevent browning. Ten Midwestern US stores have been selected for market testing starting in early February.

Analysts recognize that the Artic® Apple could truly test consumers’ willingness to purchase a fresh, GM produce item which delivers a consumer-centric characteristic. The World Health Organization has repeatedly stressed the safety of GM foods, but opponents continue to put the pressure on leading US food brands. 

According to Rabobank Fruit and Vegetable Analyst Cindy van Rijswick, “Organic, ‘clean label’ and natural foods—regardless of what those terms actually mean—are thriving, while GM foods are under fire. Consumers are skeptical when it comes to GM food, despite the fact that it already constitutes part of their daily diets in the form of GM food ingredients and animal feed.” 

The developer, Okanagana Specialty Fruits, is putting a significant amount of effort into marketing the Artic® Apple. The apple will be sold pre-sliced and all packages will have QR codes leading to information about the development of the Artic® Apple and techniques used

“Some in the apple industry fear that, if the Arctic® Apple is not clearly labeled and distinguished from non-GMO apples, then the entire apple category will suffer due to consumer fear and uncertainty,” notes Roland Fumasi, Rabobank Fruit and Vegetable Analyst.

A full copy of the report is available upon request.

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About RaboResearch Food & Agribusiness

RaboResearch Food & Agribusiness is a global team of more than 80 analysts who monitor and evaluate market events that affect agriculture worldwide. This international team works to collect key insights into commodity markets; conduct in-depth analysis of the factors that drive sector success (or failure); and examine the megatrends that ultimately influence clients’ business strategy. These analysts are internationally respected experts in sectors from protein to produce, inputs to oilseeds, and their knowledge is shared with a wide variety of Rabobank clients and internal stakeholders. 

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